Updated: Dec 21, 2022
Most job seekers believe that creating a perfect resume that matches the advertised job is enough, but in reality it may not. Do you know what happens on the other side? Recruiters nowadays regularly search the Internet for people with certain skills.
The importance of the LinkedIn page
Most likely, you will not receive emails from recruiters offering you jobs or informing you about new positions in their company. In this case, you need to expand your social media presence.
LinkedIn claims to have over 500 million members in over 200 countries. If you are a job seeker and have applied to several openings online, there's a good chance that the hiring managers will look at your LinkedIn profile, your brand, and your social media presence including your recent posts.
Forbes magazine conducted a survey that polled recruiters and LinkedIn Company insiders and concluded that it is not necessary for the ideal candidate with the required skills to see the job posting and apply for the job.
Recruiters are constantly on the lookout for the perfect candidate.
According to the Harvard Business Review, a resume used to be enough to apply and find a job, but also to be professionally recommended and remembered.
Today, however, the value of LinkedIn has increased significantly.
Instead of sending out your resume, you can send a link to your LinkedIn profile to prove your professional qualifications.
When it comes to maintaining a professional memory, a LinkedIn page is second to none. Everything should be up to date, and recruiters can see what content you post and how large and authentic your network is.
However, to take full advantage of your LinkedIn profile, you should take the time to design it carefully. The information should be compelling and up-to-date so that you can take full advantage of it.
Below are some tips you can use to create a well-structured and compelling profile on LinkedIn.
How to design a LinkedIn page.
According to the LinkedIn Sales Blog, most people consider it selfish to market themselves on social media, and sometimes they do not find time in busy schedules to maintain an active profile on LinkedIn.
Let me tell you this: if you neglect yourself and do not work on your brand, you may miss many good opportunities.
You can take these steps to create an optimized profile on LinkedIn.
1- Choose the right profile picture.
A picture is worth a thousand words.
The right profile picture can say a lot about your personality, charisma, soft skills, passion, energy and enthusiasm.
No one can say which picture is the best, but choose a recent picture with a smile on it that shows your face up close.
You can also choose a nice banner image right from the LinkedIn, or you can design a perfect banner at Canva.
2- Add a description to make your headline stand out.
Headlines are not just for newspapers and blogs.
You can create a headline in your LinkedIn profile right below your profile picture. It includes the description and title of your professional activity and area of expertise. Here are a few examples;
If you study software engineering, you can write:
This headline will be scored for the search term. Martha's profile will appear in search results when a recruiter searches for the keyword "Software Engineer PhP C++".
If you are looking for an internship, you can write.
Sales, Distribution, Business major, graduating in December 2022 and looking for a full-time position in sales and marketing.
David has chosen a neutral way to present as much information about himself as possible, and will likely rank for the keywords "sales," "distribution," "marketing," "sales management," etc.
3- The summary should tell your compelling story.
Most people leave it blank, which is the biggest mistake.
A summary should tell a compelling story about your career and how you achieved your goals in life by overcoming the obstacles.
At first glance, the profile summary shows only the first three lines; you can see the rest by clicking the "See More" button. So focus on the first three lines and try to put the best part at the beginning.
Below is an example of a detailed summary of your LinkedIn profile.
Recruiter/Coach for Career Happiness and.
Helping job seekers rank in the top 1% of applicants.
As a professional career coach, I help people feel good about their jobs. My job as a Career Happiness Coach is to help job seekers find an ideal job where they can feel good about themselves. I have helped thousands of job seekers find a new career that matches their skills and abilities. My clients are able to deal with the ever-changing environment because they are equipped with the job search skills that are not taught in college.
One of my most outstanding accomplishments is the development of the "happily hired formula," a step-by-step guide to a program that will enable you to become a master job seeker.
Like many others, I did not know what to do at the last moment. And when I learned that career coaching was exactly what I had always wanted to do, there was no stopping me. As a freshman taking semesters and credit hours, I was lost and did not know what to do.
Things evolved, and after four years of recruiting at leading Wall Street firms, I came across many types of jobs I thought would never exist. In the process, I learned how to hire and promote employees. I knew I had to pass this knowledge on to others and help them grow professionally and personally to get the job of their dreams.
4- Experience and Accomplishments.
Use your resume as a guide, but do not copy and paste everything onto your LinkedIn page.
Click on the "+" sign in the "Experience" section to fill in your past experience.
Then include the date of employment, job title, company, location, etc.
For example, you can write in the "Experience" section.
As a team leader managing over 60 client portfolios, I worked with stakeholders to launch the company's first video editing app download campaign. This minimized risk and improved communication with customers, resulting in a 100% increase in annual profit and a 33% improvement in team performance.
5- Avoid buzzwords.
It helps if you also optimize your profile for search engines. This is known as SEO (search engine optimization).
It is best to focus on keywords that are relevant to your profile and job search. You can do this by making your profile as descriptive as possible and avoiding keywords like "specialized," "experienced," "skilled," "leadership," "passionate," "motivated," "expert," and "creative," etc.
We are not saying you should not use these words, but you should use them as little as possible to appear on the first page when someone searches for a keyword.
6- Customize your public profile URL
You can find your current LinkedIn URL by going to your profile view on LinkedIn and looking at the bottom of your profile header.
You can customize it by clicking on the little wheel.
Your public profile, which other LinkedIn users can access even if they aren't yet connected to you, will appear in a new window. Look for the option "Edit public profile & URL" in the right column.
You should make your profile public in order for your profile to show up on Google search.
Some important do's and don'ts when designing your LinkedIn page.
The best skills to list on your LinkedIn profile are:
Problem Solving, and
According to a leading career expert, listing five or more skills increases your profile views by 17% and contact rate by 33%.
Stay in touch with your network contacts. Do not just connect when you need to, but keep posting stories and other blogs to find an excuse to connect with people.
You can ask your contacts to recommend or endorse you on a regular basis. You can do this by recommending them for some of their skills, and it will remind them that they should do the same for you.
After you update your profile, you should let your contacts know about it. Do not select the "Do not show updates" option.
After you create your profile, you should share it with your contacts and network so that people can easily access it.
Disclaimer: The link (Canva) mentioned above is an affiliate link, and I may earn a commission from them at no cost to you when you purchase from them. Regardless, I only recommend products I believe will tremendously help my readers.